Throughout the past month, Apple has accelerated the promotion of Apple Watch via various media. It is interesting that most brands often choose to promote their products via social media or mass media like television. However, Apple chose to promote its products through the media that they have never experienced before - fashion magazines. It includes Vogue, Self, and Style. They also plan to sell Apple Watch in luxury department stores as well as general fashion stores. Although Apple Watch was launched after many other smartwatch brands, most of them lack the sense of fashion like Apple Watch. Many people may have overlooked the fact that Apple Watch is categorized as fashion accessories and fitness gear rather than an IT gadget. Apple Watch is like a compact-sized computer that can be worn on your wrist. It comes with various functionalities like telling time, communicating, health and fitness tracking, controlling other devices, and even paying your bills. Obviously, Apple Watch also comes with a stylish and fashionable design, which attracts a lot of attention. Therefore, Apple Watch remains the leader in a smartwatch market. Apple Watch concept is very simple, "Apple Watch is the ultimate device for a healthy life".