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Huawei - One of the top brand in the world from China

Speaking of Huawei, most people may think of electronic devices such as a smartphone, hard disk, and aircard. Do you know how the Chinese company, which produces cheap price and low-quality products can step to the world market?

Huawei's headquarters and factory that manufactures the various types of communication devices are located in an 11.3 sq.km. land at the south of Shenzhen. There are more than 24,000 employees. The company was established in 1988 by Ren Zhengfei who is an ex-People's Liberation Army officer. The company started as a small telecommunication and consulting company. Although, nowadays Huawei becomes the company to keep an eye on. Huawei offices have a presence in more than 90 countries around the world including the United States, Europe, and Asia. All these regions use the services from “the Huawei technologies”. The factor that drives Huawei to become the top company in many countries is "the lower price compared with competitors". The factor becomes the competitive advantage in an auction, for instance, the wireless phone project in Thailand. The cost appraisal of the project was estimated at around 13,000 million Thai Baht. However, Huawei decisively won the auction with 7,000 million Thai Baht over the top companies from all over the world including western and Japanese companies. Moreover, Huawei gives high priority to research and development (R&D). Huawei established 16 institutes for research and development around the world including the United States, Germany, Sweden, France, Japan, Russia, India, and China. Huawei has more than 7,000 employees that focus on consumer goods along with research and development for solving all issues. More than 50 percents of the team are from the Huawei Consumer BG team. The objective is to emphasize the investment in technology that relates to a consumer, infrastructure, procedure, and standardization as well as the utilization of wireless communication including 4G and 5G from a leading level of Huawei and chipset. The Huawei Consumer BG continues to develop the innovation on product infrastructure, design, sound, video, camera, interface, connectivity, and battery usage. Therefore, Huawei Consumer BG intends to provide the newest technology in the application in order to deliver better user experience and responds to different customer's preference around the world. Apart from the research and development team on overseas, Huawei also established their own R&D institutions in many countries. Therefore, the company can gather a technology from all over the world. Regarding a dedication to research and development, Huawei is able to create a new invention and innovation.

Huawei and Apple  
Ren Zhengfei, the founder and current CEO of Huawei, spoke of the Apple company that Apple has opened up three eras. The first era was the personal computer (PC), the second era was Apple’s image processing technology, and the third one was its products iPhone and iPod Touch. “Apple has changed the world, we really need to thank them for that,” Ren said, noting that without the mobile internet economy, Huawei wouldn’t be where it is now. Though, Apple’s growth decline is providing Chinese smartphone manufacturers new opportunities. Ren also said that these days Apple’s overconfidence and arrogance towards its users are leading to a decline in iPhone sales in the global market, and especially in the Chinese market. The decline has been severe, giving Huawei and other domestic mobile phone companies an opportunity to free themselves from iPhone’s pressure. Huawei has topped Apple in global smartphone sales since June becoming the world’s second-largest smartphone brand, next only to Samsung. On the other hand, Apple’s sales figures have been going down despite the iPhone X launch, which costs double the average salary in China. iPhone’s reputation in China is just not what it used to be.